Winning with U.S. Hispanics is your solution to accelerating sales growth. Join this complimentary webinar to hear new, groundbreaking research conducted by Univision and Nielsen on how Hispanic consumers think, feel and act throughout their OTC healthcare journey. Gain a deeper understanding of Hispanic consumption and purchase behaviors as it relates to the total OTC market and four key categories: pain, vitamins, cough/cold and allergies. You’ll take away actionable insights on how to better connect with these consumers who become loyal brand advocates. 

Webinar Objectives
  • Learn about Hispanic consumers' sources of healthcare information
  • Understand the key influencers behind OTC product purchases
  • Explore the differences and similarities between Hispanics and non-Hispanics in the OTC path to purchase
Seminar Information
Date Presented:
October 05, 2016 2:00 PM Eastern
1 hour
Registration Fee:
Hispanic Healthcare Journey: The OTC Path to Purchase
Speaker Information
Carlos Gutierrez M.D.   [ view bio ]
Felisha Lewis  [ view bio ]
David Spangler (Moderator)   [ view bio ]
Individual topic purchase: Selected
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CHPA Member Price:$0.00
Non-Member Price:$0.00