Would you be surprised to learn that only about half of the brands that have switched from Rx-to-OTC in the U.S. in the last 10 years have sales in excess of $100MM today? Join this webinar to examine the top 10 factors for post-launch commercial success based on actual case studies and explore what switch teams should be doing from project onset to maximize marketplace performance.

Webinar Objectives
  • Explore ways that Rx-to-OTC switches can be successful when launched
  • Review the factors that determine whether a drug will be commercially successful when switched
  • Create a checklist that covers what switch teams can do from the onset of a project to maximize commercial value
  • Benchmark lessons learned from prior switches
Seminar Information
Date Presented:
August 04, 2016 1:00 PM Eastern
1 hour, 30 minutes
CHPA Member Price:
Non-Member Price:
Post-launch Factors for Rx-to-OTC Switch Success and their Pre-launch Preparation Implications
Speaker Information
Susan B. Levy   [ view bio ]
David Spangler (Moderator)   [ view bio ]
Individual topic purchase: Selected
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CHPA Member Price:$199.00
Non-Member Price:$199.00