When it comes to understanding the complex Hispanic segment in the United States, knowing where to start may seem like a challenge.  Join this webinar to hear from experts about Hispanic America and why it is the biggest game-changer for market growth that many businesses may be missing.  This consumer segment is critical to success for over-the-counter (OTC) medicine manufacturers.  This webinar will help underscore the importance of why a total market strategy is a key path to driving engagement with this consumer group.  IRI and Univision Communications will build the business case and illustrate the framework to help your company take advantage of this unmatched opportunity.

Seminar Information
Seminar Date:
September 17, 2014
Webinar Objectives
  • Quantify the importance of the Hispanic segment to OTC manufacturers using IRI research
  • Learn how to define a total market strategy and how to go-to-market effectively
  • Use real-world case studies across industries to bring to life the steps in a total market strategy roadmap
  • Identify best practices and capabilities to track and measure results as you execute a total market strategy
Total Market Strategy: Your Roadmap to Winning with Consumers
Speaker Information
Kathy Kemmet  [ view bio ]
Mary Leonard  [ view bio ]
Eric Talbot  [ view bio ]
Individual topic purchase: Selected
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CHPA Member Price:$199.00
Non-Member Price:$249.00