When it comes to understanding the complex Hispanic segment in the United States, knowing where to start may seem like a challenge. Join this webinar to hear from experts about Hispanic America and why it is the biggest game-changer for market growth that many businesses may be missing. This consumer segment is critical to success for over-the-counter (OTC) medicine manufacturers. This webinar will help underscore the importance of why a total market strategy is a key path to driving engagement with this consumer group. IRI and Univision Communications will build the business case and illustrate the framework to help your company take advantage of this unmatched opportunity.
September 17, 2014
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CHPA Member Price:$199.00