Advertising regulation is not black and white. Join this webinar to learn best practices to optimize your advertising and mitigate risk.  Get an in-depth look into how the Federal Trade Commission regulates over-the-counter advertising, and how your company can comply with the rules while bringing innovation to the digital marketplace. Topics will include claims substantiation, how to avoid FTC sanctions, the importance of self-regulation in advertising through NAD, common advertising pitfalls, and case studies on how to effectively expand your company’s advertising into the digital landscape. 


Seminar Information
Seminar Date:
April 24, 2013
Webinar Objectives
  • Overview of Advertising Regulations
  • Claims Substantiation
  • Advertising in the information age through digital platforms
  • Overview of the new FTC guidelines on disclaimers in apps
  • Case Studies/Common Pitfalls
OTC Advertising: Balancing Regulation and Innovation in the Digital Age
Speaker Information
Rich Cleland  [ view bio ]
David Mallen Esq.   [ view bio ]
David Spangler [moderator]  [ view bio ]
Individual topic purchase: Selected
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CHPA Member Price:$199.00
Non-Member Price:$199.00