Advertising regulation is not black and white. Join this webinar to learn best practices to optimize your advertising and mitigate risk. Get an in-depth look into how the Federal Trade Commission regulates over-the-counter advertising, and how your company can comply with the rules while bringing innovation to the digital marketplace. Topics will include claims substantiation, how to avoid FTC sanctions, the importance of self-regulation in advertising through NAD, common advertising pitfalls, and case studies on how to effectively expand your company’s advertising into the digital landscape.
April 24, 2013
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CHPA Member Price:$199.00