What motivates consumers to purchase OTC medicines? What is their decision-making process? During this webinar, explore healthcare consumers' attitudes and behaviors in order to better understand how to position your brand against competitors. Join experts from WebMD to hear new findings and insights from a MillwardBrown Path to OTC Purchase study into category healthcare trends and their implications for today's OTC shoppers. 

Seminar Information
Seminar Date:
December 09, 2015
Webinar Objectives
  • Identify key characteristics of today's OTC purchaser.
  • Understand the role of product and condition research in OTC decision-making
  • Learn about the changing media consumption trends for today's healthcare consumer.
  • Explore online and offline purchase dynamics.
Spotlight on OTC Medicines: The New Path to Purchase
Speaker Information
Andrew Douglas  [ view bio ]
David Spangler (Moderator)  [ view bio ]
Jennifer Willey  [ view bio ]
Individual topic purchase: Selected
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This seminar is presented free of charge.