What motivates consumers to purchase OTC medicines? What is their decision-making process? During this webinar, explore healthcare consumers' attitudes and behaviors in order to better understand how to position your brand against competitors. Join experts from WebMD to hear new findings and insights from a MillwardBrown Path to OTC Purchase study into category healthcare trends and their implications for today's OTC shoppers.
December 09, 2015
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This seminar is presented free of charge.